All Case Studies
All Case Studies

A Rewards App for “Better-for-You” Products

Robust, flexible, and designed to scale, Stella & Dot’s microservices platform empowers over 50,000 direct sales representatives and hundreds of millions in annual revenue for the Stella & Dot Family of Brands.

Categories

Development

Product Management

UI/UX

Client:

A Rewards App for “Better-for-You” Products

Robust, flexible, and designed to scale, Stella & Dot’s microservices platform empowers over 50,000 direct sales representatives and hundreds of millions in annual revenue for the Stella & Dot Family of Brands.

Categories

Development

Product Management

UI/UX

Clients

From beta to launch

After integrating with the necessary third parties, the team launched a two month beta phase. Following the beta, the collective group used the insights, user testing sessions, brand feedback, and a design sprint methodology to further refine the UX. While the app was originally intended to be a combination of a healthy products guide and rewards program, the beta uncovered that users needed simpler messaging at the start; specifically focusing first time users on how to get rewarded for shopping clean label brands, ahead of diving into Merryfield’s wealth of content on standards. With this key insight, we worked with Merryfield to streamline the UX and functionality and help users develop habit loops to bring them back to the app with every trip to the grocery store.

From beta to launch

After integrating with the necessary third parties, the team launched a two month beta phase. Following the beta, the collective group used the insights, user testing sessions, brand feedback, and a design sprint methodology to further refine the UX. While the app was originally intended to be a combination of a healthy products guide and rewards program, the beta uncovered that users needed simpler messaging at the start; specifically focusing first time users on how to get rewarded for shopping clean label brands, ahead of diving into Merryfield’s wealth of content on standards. With this key insight, we worked with Merryfield to streamline the UX and functionality and help users develop habit loops to bring them back to the app with every trip to the grocery store.

The outcome

As an integrated partner across development and product, Whitespectre enabled Merryfield to bring their mission to users with the launch of the Merryfield Everyday Rewards iOS App in June, 2020 with 16 brands. We continue to work with Merryfield today as the company expands its user base and adds new brand partners each month. In its launch-ready version, users can simply download the app, create an account, then discover clean label brands and earn rewards when they buy their products. Features include brand discovery and favoriting, opting into special offers, an easy shopping list view and smart notifications tied to shopping and recommended offers.

The outcome

As an integrated partner across development and product, Whitespectre enabled Merryfield to bring their mission to users with the launch of the Merryfield Everyday Rewards iOS App in June, 2020 with 16 brands. We continue to work with Merryfield today as the company expands its user base and adds new brand partners each month. In its launch-ready version, users can simply download the app, create an account, then discover clean label brands and earn rewards when they buy their products. Features include brand discovery and favoriting, opting into special offers, an easy shopping list view and smart notifications tied to shopping and recommended offers.

$3.5M

Seed Funding Closed to Launch Merryfield a New Clean Label Rewards App

Business Insider

$3.5M

Seed Funding Closed to Launch Merryfield a New Clean Label Rewards App

Business Insider

The logos and other identifying marks are trademarks of and owned by each represented company and/or its affiliates.

The logos and other identifying marks are trademarks of and owned by each represented company and/or its affiliates.

This was my first time building an app. This was my first time building anything. I couldn’t have found a better resource/partner than Whitespectre. I felt comfortable with them as people right away. They helped us avoid a lot of time wasting. And the level of integration between their team and ours was/is the thing most promise but few deliver. They were key on concepting, product strategy, UI/UX and had the technical skills to then make it happen.

– David Mayer, Founder & CEO

This was my first time building an app. This was my first time building anything. I couldn’t have found a better resource/partner than Whitespectre. I felt comfortable with them as people right away. They helped us avoid a lot of time wasting. And the level of integration between their team and ours was/is the thing most promise but few deliver. They were key on concepting, product strategy, UI/UX and had the technical skills to then make it happen.

– David Mayer, Founder & CEO

Other Case Studies
View All
Other Case Studies
View All

Development, Product Strategy, UI/UX

Development, Product Strategy, UI/UX