All Case Studies
All Case Studies

Beautycounter – My Counter App

We helped Beautycounter accelerate their growth with a mobile app that inspires and guides new consultants from day one.

Categories

Development

Product Management

UI/UX

Clients

Beautycounter – My Counter App

We helped Beautycounter accelerate their growth with a mobile app that inspires and guides new consultants from day one.

Categories

Development

Product Management

UI/UX

Client:

Meal kits with a mission

 disrupted the meal kit space with a mission to make plant-based exciting and accessible for meal kit subscribers. 18 months after their launch, the company was off to a strong start with a lot of buzz and positive reviews from their growing customer base. However, having begun their journey without a full-time engineering or product team in place, they were also starting to experience serious growing pains with their technology and weren’t able to launch the new features and branding they needed to grow their customer base. 

Stabilization and scale

The company saw that to succeed long-term they needed a technology team and platform that could grow with them. That’s where our partnership began. At the beginning of our engagement, our team focused first on stabilizing and upgrading the existing platform. We refined the technical architecture and increased the capacity of the platform for future scaling. We then began adding the critical features to improve margins, ensure their business processes could scale, and capture the right customer data.

Meal kits with a mission

 disrupted the meal kit space with a mission to make plant-based exciting and accessible for meal kit subscribers. 18 months after their launch, the company was off to a strong start with a lot of buzz and positive reviews from their growing customer base. However, having begun their journey without a full-time engineering or product team in place, they were also starting to experience serious growing pains with their technology and weren’t able to launch the new features and branding they needed to grow their customer base. 

Stabilization and scale

The company saw that to succeed long-term they needed a technology team and platform that could grow with them. That’s where our partnership began. At the beginning of our engagement, our team focused first on stabilizing and upgrading the existing platform. We refined the technical architecture and increased the capacity of the platform for future scaling. We then began adding the critical features to improve margins, ensure their business processes could scale, and capture the right customer data.

Creating ‘My Counter’

Five months in, the platform and KEEP Collective launched on time and with the target feature set. The second brand, Ever Skincare, followed 3 months later, with a separate in-house team successfully working in parallel to build Ever’s front-end ecommerce application and customize their Lounge.

At any point, it's easy for a consultant to understand her goals, progress and potential rewards.

Due to KEEP Collective’s phenomenal early growth, the platform supported tens of millions of revenue in its first year alone with zero downtime during peak traffic events and tons of enthusiastic feedback from KEEP’s community of independent sales representatives, known as “Designers”.  Over that time we released new functionality continuously. Our PMs worked hand in hand with the S&D product organization and business stakeholders to conceive and prioritize features based on ROI, elicit and address user feedback, and continue to invest in the platform’s robustness and scalability.

Creating ‘My Counter’

Five months in, the platform and KEEP Collective launched on time and with the target feature set. The second brand, Ever Skincare, followed 3 months later, with a separate in-house team successfully working in parallel to build Ever’s front-end ecommerce application and customize their Lounge.

At any point, it's easy for a consultant to understand her goals, progress and potential rewards.

Due to KEEP Collective’s phenomenal early growth, the platform supported tens of millions of revenue in its first year alone with zero downtime during peak traffic events and tons of enthusiastic feedback from KEEP’s community of independent sales representatives, known as “Designers”.  Over that time we released new functionality continuously. Our PMs worked hand in hand with the S&D product organization and business stakeholders to conceive and prioritize features based on ROI, elicit and address user feedback, and continue to invest in the platform’s robustness and scalability.

Launching Ecommerce

Five months in, the platform and KEEP Collective launched on time and with the target feature set. The second brand, Ever Skincare, followed 3 months later, with a separate in-house team successfully working in parallel to build Ever’s front-end ecommerce application and customize their Lounge.

At any point, it's easy for a consultant to understand her goals, progress and potential rewards.

Due to KEEP Collective’s phenomenal early growth, the platform supported tens of millions of revenue in its first year alone with zero downtime during peak traffic events and tons of enthusiastic feedback from KEEP’s community of independent sales representatives, known as “Designers”.  Over that time we released new functionality continuously. Our PMs worked hand in hand with the S&D product organization and business stakeholders to conceive and prioritize features based on ROI, elicit and address user feedback, and continue to invest in the platform’s robustness and scalability.

Launching Ecommerce

Five months in, the platform and KEEP Collective launched on time and with the target feature set. The second brand, Ever Skincare, followed 3 months later, with a separate in-house team successfully working in parallel to build Ever’s front-end ecommerce application and customize their Lounge.

At any point, it's easy for a consultant to understand her goals, progress and potential rewards.

Due to KEEP Collective’s phenomenal early growth, the platform supported tens of millions of revenue in its first year alone with zero downtime during peak traffic events and tons of enthusiastic feedback from KEEP’s community of independent sales representatives, known as “Designers”.  Over that time we released new functionality continuously. Our PMs worked hand in hand with the S&D product organization and business stakeholders to conceive and prioritize features based on ROI, elicit and address user feedback, and continue to invest in the platform’s robustness and scalability.

This was my first time building an app. This was my first time building anything. I couldn’t have found a better resource/partner than Whitespectre. I felt comfortable with them as people right away. They helped us avoid a lot of time wasting. And the level of integration between their team and ours was/is the thing most promise but few deliver. They were key on concepting, product strategy, UI/UX and had the technical skills to then make it happen.

– David Mayer, Founder & CEO

Over the 5+ years we’ve been partnering with Whitespectre, they have proven to be an integral part of our S&D team. We collaborate closely with them and that has resulted in high impact, high quality improvements in our technology. Their strong focus on process, quality, and delivery have generated outstanding results. Results aside, they are a great group of people that care about our business and I’m thankful to have them on the team.

– Meera Bhatia , Chief Product Officer, Stella & Dot

Other Case Studies
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Other Case Studies
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Development, Product Management, UI/UX

Technical Architecture, Development, UI/UX, Product Strategy